FLAVOR FEST HISTORY
Flavor Fest exists to train, instruct, and guide urban pastors, church planters, and ministry leaders to grow and scale their ministries in a manner reflective of the growth, structure, and global impact demonstrated by Crossover Church
Flavor Fest exists to empower and equip urban church leaders, artists and entrepreneurs to impact the culture for Christ.
This vision was birthed in the year 2000 as Crossover Church became a national model for effective urban ministry. This initially happened when Pastor Tommy “Urban D.” Kyllonen released his first national Hip-Hop album “The Missin’ Element”. The inside of the album cover had pictures and information about our youth ministry, concerts and outreach. People starting calling us, emailing us and visiting us from all over the world to see what we were doing. People were hungry for urban ministry resources.
We launched our first conference in the year 2000 and have since hosted more than 20 conferences with people attending from all over the world. We have trained over 5,000 leaders. The conference general sessions and workshops feature the Crossover Church staff along with some of the leading voices in innovative urban ministry.
Flavor Fest is also widely known for the evening Festival Hip-Hop Concerts. It is known as the largest gathering of Christian Hip-Hop in the world as hundreds of artists and music industry representatives converge at the event along with thousands of music fans. The evening festival includes 2 stages, a beat battle, break dancing competition, graffiti expo, spoken word event, vendors expo and the top names in Christian Hip-Hop along with up and coming indies.
The entire event is hosted at Crossover Church in the Uptown Innovation District in Tampa, Florida. The church is located in a former Toys R’ Us store that they uniquely converted into a church. Crossover has been listed as one of the most innovative churches in America and is known for its creativity in music, preaching and outreach.
OUR TEAM
Founder Pastor Tommy “Urban D” Kyllonen
About Pastor Tommy Kyllonen Tommy "Urban D." Kyllonen has been in ministry for over 30 years at Crossover Church in Tampa, Florida. He has been the lead pastor for 24 years. Under his leadership the church has seen incredible growth. This multi-ethnic, multi-generational, multi-class church has become a model. As they grew, they relocated into a 43,000-square foot retail building that was a former Toys R' Us in Tampa’s Uptown District. Outreach Magazine recognized Crossover as one of America's Most Innovative Churches. Crossover has also been featured in USA Today, Newsweek, CBS News, BET News, and several regional media outlets. Urban D. is an internationally known hip-hop artist who has released 9 full-length albums and several remix projects (www.urband.org). Tommy holds a BA in Pastoral Theology, a concentration in Youth Ministry and completed a masters level Church Leadership course from Southeastern University. He has authored 7 books. His most acclaimed book “Love Our City” is a 30-day devotional format for churches and small groups to go through together. It also includes a community service project aspect. Crossover has used this to reach thousands of new people. They created a leaders box kit that gives churches all the tools to launch Love Our City. There are hundreds of churches that have joined the Love Our City Movement. Tommy has a passion to help other leaders win. He founded the Flavor Fest Urban Leadership Conference, which is an annual conference and music festival that Crossover Church hosts. Flavor Fest has trained over 7,000 leaders. He has coached hundreds of pastors and currently leads The Urban Church Network with dozens of urban churches from around the nation. Tommy lives in Tampa, Florida with his wife Lucy and his two daughters Deyana and Sophia. You can follow him
Director Maleek “Geech” Taylor
Maleek “Geech” Taylor is a visionary urban leader, church planter, educator, and creative strategist committed to developing leaders who transform their cities. With a deep passion for urban ministry and community empowerment, he has spent more than a decade building systems, programs, and creative environments that help people grow in faith, leadership, and purpose. Maleek began his ministry journey in Coatesville, Pennsylvania, where he helped plant Impact Church and co‑founded Coatesville Kids to College, an after‑school program designed to break cycles of poverty by providing academic support, mentorship, and a pathway to higher education for at‑risk youth. The program quickly became a model for holistic urban leadership development—equipping students with the tools, confidence, and community support needed to thrive. Today, Maleek serves at Crossover Church in Tampa, where his background in music, DJ culture, and production plays a key role in shaping the church’s creative expression. As a DJ, producer, and educator, he has trained emerging artists, developed DJ curriculum, and contributed to the innovative worship and arts culture that Crossover is known for. In his leadership role with Flavor Fest, Maleek brings together his full range of experience—urban leadership development, church planting, youth empowerment, and creative arts—to help equip pastors, artists, and leaders from around the world. His mission is to raise up leaders who impact their communities through faith, creativity, and intentional discipleship.