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It all started in 1999 when people began to regularly call, email and visit Crossover Church from all over the country after hearing Urban D.’s (Pastor Tommy) first national Hip-Hop release, “The Missin’ Element.” We saw the huge need for training urban ministries. The very first Flavor Fest was in November of 2000, where a few hundred people gathered to be part of the conference. Over the years the conference has grown to train close to 5,000 leaders. However, Flavor Fest isn’t just about the conference, it is also about the Festival concerts and outreach block party as well. Over 20,000 people have attended the concerts as they feature many of our favorite Christian Hip-Hop artists each year.

Flavor Fest exists to empower urban leaders by providing training, resources, networking and community. Each general session and workshop at the conference give attendees the skills, techniques and guidance on how to better spread the gospel and build their churches and ministries in the urban context. There is intentional time built in for community, fun and connection with other attendees and Crossover leaders and volunteers throughout the weekend. It is like a big family reunion! Ministry is challenging, and in the city it has added layers of complexity. Flavor Fest is a conference where church leaders, artists, pastors, church planters and entrepreneurs are equipped with practical tools and inspiration to overcome ministry obstacles.

2016 launched an ongoing training and development arm of Flavor Fest as we started the Urban Church Network. Read more about the Network and how your church or ministry can get involved and grow to the next level.

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